TRAINING SOLUTIONS
INTEGRATED
The integrated proogram is comprehensively designed, combining knowledge, tools, and skills within a learning journey. Learners engage in continuous experiences that blend study and practice, enabling them to master in-depth content & effectively apply it for sustainable impact.
APPLIED
The applied module is designed with a focused and concise format, helping learners quickly grasp core knowledge, essential tools, and key skills. Through hand-on practice, learners can immediately apply what they learn to their work, achieving clear and rapid impact.
ONLINE
The online solution offers flexibility, allowing learners to study anytime, anywhere, and at their own pace. The content focuses on core knowledge, tools, and essential skills, integrated with practical exercises that help learners quickly apply and achieve measurable outcomes.
INTRODUCTION
Marketing & Communication fundamental is a sustainable competitive advantage for every business, not only for large corporations.
“Strategic Marcom Pathway: From Vision to Action” is a holistic, practice-driven corporate training program designed to help Vietnamese businesses establish their brand positioning, amplify their brand identity, and build market trust, creating a differentiation that is difficult to replicate.
WHO SHOULD ATTEND
Business Owners who often juggle multiple roles within their company’s operations.
Management Teams (marketing, brand, communications) - the ones “at the wheel,” steering brand direction through strategy, operations, innovation, and growth. They are frequently tasked with translating vision into concrete actions, bridging leadership’s aspirations with real-world implementation.
Marketing & Communications Staff who handle day-to-day execution at the tactical level. They may lack a holistic view but seek to sharpen expertise, broaden perspectives, and better understand system-wide dynamics.
Strategic Communication Planners (or those aspiring to this role) who require a structured, systematic, and integrated approach.
Anyone interested in gaining deeper insights into the field of brand communications.
Applied Module
UNLOCK THE POWER OF BRAND POSITIONING THROUGH THE WHITE SPACE METHODOLOGY.
An actionable model to leverage distinctive advantage in a competitive market.
In the context of a competitive market, brand positioning is a strategic decision that enables a business to express its distinctive identity, assert its market standing, and build sustainable value. A clearly positioned brand can resonate effectively with consumers' hearts and minds, optimize marketing and communication resources, and open up long-term growth opportunities.
Applied Module
MARCOM EVALUATION WITH IMPACT FRAMEWORK.
A practical framework to measure Marcom performance and manage brand value.
Throughout the journey of building marcom system, businesses invest significant resources in strategic planning, message amplification, campaign design, and multi-channel execution. Yet, at the end of each campaign, one crucial question often remains unanswered: What meaningful impact has communication created for the brand?
Impact Framework is a structured thinking model designed to measure the effectiveness of marcom creative assets, media channels. business activities from strategic intent to operational execution, and the relevant impacts generated across different phases of communication.
ONLINE COURSES
This series of online courses is designed as streamlined learning pathways that focus on equipping learners with critical thinking, foundational knowledge, and essential skills in client management, strategic planning, and communication planning. By joining the program, participants will enhance their practical capabilities, improve work effectiveness, gain confidence in leading projects, and strengthen their professional standing in the industry.