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Pathway to Strategic Communication Planning: Beyond Destiny, Toward Direction.
In today’s communication landscape, an effective campaign is seldom the result of “destiny.” It is the outcome of a well-planned process, guided by clear strategic direction. The key challenge is: How can brands build a well-defined strategic roadmap and a solid communication foundation - the basis for campaigns that deliver results and create long-term brand impact?
Zennie Trang Nguyen
Apr 15
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