Marcom, Words, Memories, and the North Star

A book about practicing marketing and communication with heart - crafted with passion, integrity, and respect for every person and every moment it touches.

A book about the profession, where words drift gracefully, guiding me through the author's memories… and ending with a poignant, unfinished silence that left me stunned, thoughtful, and deeply moved by the writer - someone I only came to know through a close friend, met twice in person, but heard so much about with admiration.

In this book, Trang spoke of her own North Star - the very same guiding star I have always cherished and respected. I’ve never had the chance to work directly with her, Trang's North Star, but from within the same worldwide group I often admired her from afar, trying to learn in fragments. Now, hearing you, Trang, speak of Ms. TT, I feel a new weight of responsibility - to strive to be at least a small reflection of both of you.

Thank you, Zennie Trang, for introducing me and for writing about your journey in communication. Spending these past days at home with your book has been a true delight.