Stories Amidst Change

In recent decades, change has swept through at breakneck speed.

Some forms of media have morphed beyond recognition, even vanished altogether, while many others have risen to become disruptive trends.

Many once-great brands now rest in peace, while others struggle to revive themselves.

The labels that once defined the “youth” of Millennials (Gen Y) are now eagerly reinventing themselves to catch the wave of Gen Z.

Digital platforms like Forums, Flickr, Yahoo! 360°… have sunk under the unstoppable surge of Facebook, TikTok, Pinterest, and Instagram.

Print newspapers are fading away, and radio, television not only competes with those who own “airwaves” but now also battles those who dominate “bandwidth.”

Yet amid all this upheaval, one thing seems unchanged: Communication remains a dazzling industry at the top, gathering people of creativity, intelligence, agility - and a rare talent for understanding people better than most.

"Beyond The Ocean’s Call: Unfolding the untold journey of a Marcom professional" chronicles nearly 20 years of a career path. Trang chose not to dwell much on her own life but instead devoted most of the book to the profession itself - woven with the rough patches, fractures, and setbacks. Many times I thought she would give up, only to see her once again create platforms, take the lead, and throw herself into the craft with fresh energy.

For young people aspiring to enter the world of Communications, this book is a must-read to glimpse what lies ahead.

For those already in the marcom field, it offers a reflective walk back through the years of lively experience.

And for outsiders, it opens the door to a fascinating world worth stepping into - page by page.